Any activity must be driven by what you want to say and to whom. Sometimes it is difficult for those close to a project to clarify their thoughts, especially when there are a number of stakeholders.
Having a core message is important, but using the same content, ideas and approach for every situation can be counter-productive.
At the same time, you need to be sure your chosen communications channels reflect who you are and that you have the time, skills and resources to continue what you start and keep the standards high.
There's a lot to consider. I'm happy to chat.
Nick is honest and always holds the mirror right out front. He's exceptionally good at it.
Stephen Strachan, former CEO, Winemakers' Federation of Australia